Meta Description Counter
160 characters is Google's desktop search snippet limit. Mobile truncates at ~120. Write for the mobile reader.
0CharactersLimit: 160
160Remaining
0Words
0Lines
0Hashtags
0@mentions
0URLs
Tips for this platform
160 chars on desktop, ~120 on mobile
Google displays up to ~160 chars on desktop search. Mobile cuts earlier — around 120.
Keywords get bolded
Google bolds words that match the search query. Include your primary keyword naturally.
Match intent, not keywords
The description should tell the user what they'll find if they click. Clear > clever.
End with a CTA
"Learn more", "Shop now", "See the list" — soft CTAs help CTR.
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Meta Description Counter
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Meta Description Counter
The meta description — the gray text under the title in Google search results — doesn't directly affect ranking, but it hugely affects click-through rate. A compelling description doubles clicks.
Length by device
- Desktop: ~160 characters display before truncation
- Mobile: ~120 characters — most of your search traffic is here now
- Google can override: if your description doesn't match the query, Google rewrites it from your page
What to include
- Primary keyword (gets bolded in the SERP)
- Clear value proposition
- Call to action — soft, like "Learn more" or "See the list"
- Numbers and years (for freshness)