Google Ads Counter

Track Google Ads headlines (30 characters each) and descriptions (90 characters each) for Responsive Search Ads — Google's current default format.

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Tips for this platform

Headlines: 30 characters

Each headline in a Responsive Search Ad is capped at 30 characters. You can write up to 15 headlines per ad.

Descriptions: 90 characters

Each description line is capped at 90 characters. You can write up to 4 descriptions.

Include the keyword

Match your top keyword into at least 2 headlines — Google uses this for Quality Score.

Include a CTA

At least one headline or description should have a clear CTA (Shop, Buy, Get, Start).

More tools

Google Ads Counter 30-char limit Current Meta Title 60-char SEO title Meta Description 160-char SEO limit Email Subject Line ~60-char optimum

Google Ads Character Counter — Responsive Search Ads

Google Ads Responsive Search Ads (RSAs) have strict character limits per asset. Headlines max at 30. Descriptions max at 90. Path fields max at 15 each. Go over and the Google Ads editor rejects the save.

All Google Ads character limits

Headline (1–15): 30 characters each
Description (1–4): 90 characters each
Path 1 & Path 2: 15 characters each
Display URL: derived, not editable
Sitelink text: 25 characters
Callout extensions: 25 characters

Writing tips

Pin at least one headline to position 1 with your primary keyword
Write 10+ headlines so Google can test combinations
Mix CTA, benefit, feature, and proof (testimonial/guarantee)
Use numbers and prices — they lift CTR